Manufacturer Web Development

Manufacturers have a need to market their products, but avoid overstepping their bounds. In other words, they need a website that will sell their product, most often, through traditional channels. Usually through a distributor network. Though they may have the desire to sell direct, they usually shy away from that in the interest of protecting their traditional business. Here are some challenges we've helped our clients face:

Manufacturer Challenges:

• Provide content for website users, that distributors cannot or will not add to their websites.

• Maintain quality and consistency of content and branding accross all web properties.

• Market their products withouth stepping on the toes of distributors.

• Generate sales and or leads for distributors.

Solutions:

• Offer all content available to site users, as well as a means for distributors to add this content to their sites or very easily link to it in manufacturer website.

• Ideally, afford distributors the ability to have some branding or "private labeling" of their content within manufacturer website.
• Make it very easy for web users to locate a local dealer both from main nav, and from product detail.
• Ensure that all dealer databases are open to the search engines (filling out a zip code form should not be required).
• In the instance that e-commerce is available on the manufacturer's website protect distribution network in 1 or more of 3 ways: 1. Credit distributor with website sales made in their region. 2. Offer a higher "list" price to website users to avoid competing with distributors based on price. 3. Only offer products in manufacturer e-commerce store, that most distributors do not stock.

Manufacturer Websites We've Built:

Crossbow Manufacturer
Refractometer Manufacturer
Polymer Extruder