Auto And RV Dealerships
Auto and RV Dealers have a really tough time with the web. There are lots of reasons for this, which we'll do our best to outline below as well as tell you how we've overcome those challenges for a few of our clients. Then you can take a look at our portfolio of dealership websites decide for yourself.Dealership Challenges:
- Too much content: All makes and models change frequently. It's expensive to maintain.
- This leads to linking to the manufacturer site and giving up the lead.
- Used inventory changes constantly. They're already maintaining several sites like Autotrader and Cars.com.
- Web isn't a priority. Sales guys may view it as in competition for their jobs.
- Web leads tend to know too much, and want too low of a price.
Overcoming The Challenges:
- Complete Content is necessary, both for keeping the user, as well as gaining search engine rankings. Implementing an easy to use content management systems makes it affordable for a dealer to keep all make and model details current.
- Offer a maintenance service. TKG monitors manufacturer websites and ensures the dealership site is up to date via their CMS, keeping costs in line.
- Integrate with other sources for used inventory data. We have integrated with Cars.com, Autotrader.com as well as others, in order to lighten the workload on our dealership clients.
- The final sale is still going to need a salesperson to make it happen. Work with dealership sales team to implement web lead follow up strategies and timelines. This will help close more sales from web leads, gaining the sales team's trust and enthusiasm.
- Come to the understanding nearly every new car purchase is reasearched online. Having a first class, up to date web presence will just put you in the running to earn that business.
RV Dealer Site: Hartville RV
Luxury Car Dealer Site: Jaguar Cleveland
Land Rover Dealer Site: LandRover Solon