Alaska Land & Sea Case Study

Alaska Cruise Company Sees Rankings Soar

Client: Alaska Land & Sea (The Cruise Company)

Services: Search Engine Optimization and Lead Generation

Product: Travel Agency/Luxury Cruises

URL: www.alaskalandandsea.com

Report Date: November 2006

 

Our Challenges (Pre-Optimization):
• Site not being indexed by the search engines, except for the homepage
• Site not optimized for keywords
• Improper navigation/broken links
• No keyword rankings in the search engines

 

Our Strategy:
• Optimize site content, tags, graphics and code based on keyword research
• Replace JavaScript with text-based navigation
• Implement aggressive link building strategy
• Add keyword-rich phrases to top level links
• Add more persuasive calls to action

 

Our Results (Post-Optimization):
• Lead generation up 7,000%+
• Link Popularity up 240%